DOBRA, a Bengaluru-based FMCG/F&B brand known for “playful” products like pop goli soda and artisanal cotton candy, has raised ₹1.5 crore in seed funding, led by the D2C Insider Super Angels Fund. The company plans to expand into offline retail and food services and boost digital sales via quick-commerce and D2C channels.
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The round—backed by operators and founders from the D2C ecosystem—will be used for product expansion and wider distribution, targeting experience-led FMCG demand among urban consumers. The company notes this is its first institutional raise and aims to build momentum across modern trade while seeding trials in new cities.