Recove, a B2B startup building a marketplace for plastic recyclables, has secured ₹5.3 crore in a pre-seed round led by Momentum Capital, along with contributions from Ganesh Natarajan (ex-CEO Aptech / Zensar), Ashish Goel (UrbanLadder cofounder), Chaitanya Kejriwal, and Shruti Deorah. The platform connects plastic waste suppliers to recyclers via a tech layer, focusing on improving efficiency, pricing transparency, and logistics in the plastic recycling value chain.

The new funds will be used to refine the supply chain stack, build out the technology backend, onboard more suppliers and recyclers, and pilot operations in key states. With increasing regulatory and consumer pressure for circular economy solutions, Recove aims to become a scalable infrastructure layer in India’s plastics recycling sector.