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Understanding Startup Valuation and Dilution Startup valuation and dilution are two things every founder needs to understand deeply. They don’t just affect how much money you raise, they shape your ownership, control, and long-term upside. Let’s start with valuation. For startups, especially early-stage, this isn’t about revenue or profit multiples because you probably don’t have […]

What Investors Look for in Early-Stage Startups When it comes to early-stage investing, it’s not just about the numbers. Investors are betting on potential on whether a startup can build something valuable, scalable, and hard to replicate. And that means they look at a lot more than just your financial model.  Firstup: the problem and

How to Find and Approach the Right Investors Finding and approaching the right investors is just as important as building the product. You’re not just looking for money, you’re looking for a partner who believes in your vision and can add value beyond capital.  Start by getting clear on how much funding you actually need.

How to Build a Pitch Winning Deck A great pitch deck can make or break your fundraising journey. Whether you’re pitching to investors or potential partners, your deck needs to clearly communicate your vision, your opportunity, and why your startup is worth betting on. There’s no universal template, but there are key elements that every

Bootstrapping vs external funding Bootstrapping vs external funding are two very different ways to build a startup and choosing the right path can shape everything from how fast you grow to how much control you keep. Bootstrapping means building your company using your own savings, revenue from early customers, and reinvesting profits. It forces you

Fundraising Stages Fundraising is one of the most crucial stages of a startup’s journey. It provides the capital needed to grow, build the product, hire talent, and expand. The process usually happens in stages- each with different goals, risk levels, and investor types. Understanding these stages is key for any founder trying to raise the