Mumbai-based startup Consuma AI, which offers a SaaS platform for consumer market-research and insights, has raised ₹12 crore in a seed funding round, with ₹7 crore led by Equirus Capital’s InnovateX Fund.

The infusion will support product enhancements (including AI-driven consumer-behaviour modelling), building enterprise sales teams, and market expansion across India’s consumer-research ecosystem. As brands increasingly prioritise data-driven decision-making, platforms like Consuma AI aim to address gaps in insight-generation at scale.
This raise highlights investor interest in enterprise SaaS tools that enable faster and more accurate consumer intelligence—marking growth potential in B2B research tech beyond traditional panels.